BEAUTY BEYOND TIME
Avant-garde skincare since 1902
Spirit of Avant-Garde:
A Strong legacy
A Strong legacy
120 years ago, Helena Rubinstein founded her brand that would change the world of skincare forever. Starting from nothing, she wrote the rules of the cosmetic industry as we know it today and left the brand a unique and unparalleled legacy.
“Beauty is a power:
the most important power of all.”
the most important power of all.”
Founder Helena Rubinstein
All began in 1902 with the first cosmetic cream "Valaze", which was
immediately a great success.
immediately a great success.
By bringing to market the world's first beauty cream, she established herself
as pioneer of modern beauty. Leading her brand of firsts, Madame has
revolutionised skincare and was animated by the will to share and transmit
her knowledge. Convinced that beauty was more than just face cream, she
opened the first "Clinique de Beaute", the first venue dedicated to beauty.
as pioneer of modern beauty. Leading her brand of firsts, Madame has
revolutionised skincare and was animated by the will to share and transmit
her knowledge. Convinced that beauty was more than just face cream, she
opened the first "Clinique de Beaute", the first venue dedicated to beauty.
Madame has always been independent, ambitious and determined. She was
the first self-made woman, who dedicated her life to give women the power
to master and further their own beauty. For her, beauty was a power given
to women. A power they had to gain self-confidence and assert themselves.
the first self-made woman, who dedicated her life to give women the power
to master and further their own beauty. For her, beauty was a power given
to women. A power they had to gain self-confidence and assert themselves.
Valaze,
The 1st Cosmetic Cream
The 1st Cosmetic Cream
1902
Creation of the
1st beauty cream
"VALAZE"
1st beauty cream
"VALAZE"
1907
Innovating skin treatments
with ELECTRICITY to
firm up the skin.
with ELECTRICITY to
firm up the skin.
1910
FIRST SKIN TYPE
CLASSIFICATIONS:
dry, normal & oily.
CLASSIFICATIONS:
dry, normal & oily.
1912
Opening the first
"BEAUTY CLINIC"
to offer expert beauty
products, services & knowledge.
"BEAUTY CLINIC"
to offer expert beauty
products, services & knowledge.
1939
Groundbreaking EVENT
MARKETING for the launch of
the first waterproof mascara at the
aquatic ballet of the World Fair.
MARKETING for the launch of
the first waterproof mascara at the
aquatic ballet of the World Fair.
1944
First Beauty Schools to professionalize
beauticians and estheticicans with
DEDICATED TRAINING COURSES.
beauticians and estheticicans with
DEDICATED TRAINING COURSES.
1958
Continuously innovating &
improving product development.
Through formulas but also new
PACKAGING DESIGN such as
the first automated Mascara.
improving product development.
Through formulas but also new
PACKAGING DESIGN such as
the first automated Mascara.
1974
SKIN LIFE, an anti-aging
treatment with active ingredients
that reproduce intercellular fluid
for improved assimilatin.
treatment with active ingredients
that reproduce intercellular fluid
for improved assimilatin.
1977
THE BIOMIMICRY REVOLUTION
Silk Fashion, for a
peachy complexion
and a silky skin.
Silk Fashion, for a
peachy complexion
and a silky skin.
1979
THE FIRST PRE
MELANIN TREATMENT
New-generation Golden Beauty,
with an exclusive active ingredient
for faster tanning.
MELANIN TREATMENT
New-generation Golden Beauty,
with an exclusive active ingredient
for faster tanning.
1995
THE FIRST TREATMENT
WITH PURE VITAMIN C
Called Force C, it promotes skin renewal
by stimulating the removal
of dead cells from the epidermis.
WITH PURE VITAMIN C
Called Force C, it promotes skin renewal
by stimulating the removal
of dead cells from the epidermis.
1996
THE FIRST NON-INVASIVE
LIFTING TREATMENT
Face Sculptor, for a non-
invasive lifting effect.
LIFTING TREATMENT
Face Sculptor, for a non-
invasive lifting effect.
2001
THE FIRST COLLAGEN-
EFFECT TREATMENT
Collagenist, the first collagen-
effect treatment without injection.
EFFECT TREATMENT
Collagenist, the first collagen-
effect treatment without injection.
2003
The first foundation to
"clone" the skin tone -
COLOR CLONE.
"clone" the skin tone -
COLOR CLONE.
2008
Partnership with LaClinic-
Montreux, founded by Dr. Michel Pfulg.
CO-CREATION OF
REPLASTY FRANCHISE
Montreux, founded by Dr. Michel Pfulg.
CO-CREATION OF
REPLASTY FRANCHISE
2010
Pioneering
NATIVE VEGETAL CELLS
in POWERCELL SERUM
NATIVE VEGETAL CELLS
in POWERCELL SERUM
2011
REPLASTY AGE
RECOVERY NIGHT
the first ultra-concentrated
Pro-XylaneTM cream.
RECOVERY NIGHT
the first ultra-concentrated
Pro-XylaneTM cream.
2012
Partnership with Dr. Lemaitre,
regenerative medicine at Inserm
CELLULAR REPROGRAMMING.
regenerative medicine at Inserm
CELLULAR REPROGRAMMING.
2014
REPLASTY PRESCRIPTION
The first customised cosmetic solution
The first customised cosmetic solution
2019
Launch of NEW
PRODIGY CELLGLOW
franchise and proven
efficacy to REVERSE
SKIN AGING.
PRODIGY CELLGLOW
franchise and proven
efficacy to REVERSE
SKIN AGING.
2021
Breaking grounds on a new field
of research: impact of aging on
CELLULAR METABOLISM and
inducing a metabolic switch with
NATIVE VEGETAL CELLS.
of research: impact of aging on
CELLULAR METABOLISM and
inducing a metabolic switch with
NATIVE VEGETAL CELLS.
2023
REPLASTYEYE REPAIRING NIGHT CARE,
the first ultra-concentrated Pro-XylaneTM
eye cream, with exclusive three-dimension
anti-aging concept to repair all aging signs.
the first ultra-concentrated Pro-XylaneTM
eye cream, with exclusive three-dimension
anti-aging concept to repair all aging signs.
Always breaking
the boundaries of skincare
the boundaries of skincare
120 years later, the brand continues to embody this spirit and
legacy of innovation.
legacy of innovation.
Breaking the boundaries of skincare, it combines the rarest
ingredients, in highest concentrations, and works on formulations
prowess, to reach an ultimate and proven efficacy. Today, the
brand’s three icons set a precedent for the future of beauty
ingredients, in highest concentrations, and works on formulations
prowess, to reach an ultimate and proven efficacy. Today, the
brand’s three icons set a precedent for the future of beauty
-
Replasty Age Recovery Night, the first night-time bandage
cream with the highest concentration of Pro-Xylane; -
Powercell Skinmunity Youth Reinforcing Serum, the first
serum infused with native vegetal cells; -
Prodigy Cellglow Deep Renewing Concentrate, the first
concentrate inspired by cellular reprogramming.
Helena Rubinstein is the ultimate premium skincare brand with
the perfect combination of science and avant-garde innovations.
the perfect combination of science and avant-garde innovations.
