Known for her avant-garde style sense and talent, Faye Wong is the first Chinese female singer to have appeared on the cover of Time Magazine. She perfectly embodies the pioneering spirit and constant quest for ultimate efficacy of Madame Helena Rubinstein, the brand founder of Helena Rubinstein. Her timeless beauty also exceptionally matches with the brand’s anti-aging expertise. Both an avant-garde woman in their respective industry, they started a new era with confidence. To welcome the New Year, Helena Rubinstein and Faye Wong continue the brand’s centennial legacy of cellular skin science, high-tech formulas, and ultimate product efficacy, to empower women with the power of beauty!